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  1. Link Building – Where it’s been, where it’s going – Part one

    In earlier days, when all links were created equal, effective link building was generally a simple affair. Put them in, generate traffic for your website and your business. But now that Google assigns different strengths to links based on levels of trust and quality, the process is a little more...
  2. Google AdWords: Can You Do Without?

    In the early 2000s, Google created Google AdWords, a platform for pay-per-click (PPC) online advertising. Since then, many thousands of individuals and businesses have made use of it to implement effective and profitable ad campaigns. As a sure-fire way to make full use of the Web and of search engines...
  3. PPC Ruling Roost as a Profitable Online Ad and Marketing Channel

      Pay-Per-Click (PPC)’s rise as a smart, profitable marketing avenue and lead generator for car dealers is worth a closer look, and the reason is simple: PPC’s growth as an advertising option is driven in large part by the high return on investment (ROI) it generates. In fact, this marketing...
  4. EVOLIO is now a Google Adwords Certified Partner

    We’re proud to announce we’re now an official Google Adwords Certified Partner. This certification reinforces our position as Canadian leader in paid search marketing services for automotive dealerships. We’ve actually managed Google Adwords campaigns for years now, but only filed an application very recently. I thought this announcement was a...
  5. Can I target 20 cities with my SEO?

    SEO is going local. There is no way around it, especially for brick & mortar local businesses. Consequently, it’s perfectly understandable to receive requests such as: “I’m already number one for ‘Honda Mississauga’ on Google; can you optimize my site so I also rank first on ‘Honda Toronto’, ‘Honda Brampton’,...