home_image

  1. PPC Ruling Roost as a Profitable Online Ad and Marketing Channel

      Pay-Per-Click (PPC)’s rise as a smart, profitable marketing avenue and lead generator for car dealers is worth a closer look, and the reason is simple: PPC’s growth as an advertising option is driven in large part by the high return on investment (ROI) it generates. In fact, this marketing...
  2. THINKAUTO With Google 2012

    EVOLIO recently attended the seventh annual ThinkAuto with Google event, held this past October. ThinkAuto is an event organized each year by Google, during which the company presents different statistics about the automotive world to various media agencies and manufacturers. EVOLIO is the only Canadian agency that works with automobile...
  3. Think Performance: Highlights from Google Biggest Marketing Event Ever!

    Google held Think Performance on May 24th in Toronto, its biggest marketing event ever in Canada. The conference on “performance marketing” showcased amazing world-class speakers such as Avinash Kaushik, Mitch Joel, Matt Ackley (Director of product marketing at Google) and Kent Anderson (President of Macys.com). Here’s what caught our attention....
  4. A look back at our Focus Group 2010

    This past August, we organized a discussion group with a number of our clients. The goal of the meeting was to evaluate our clients’ satisfaction level in order to continue improving our service. Here are the two subjects which retained our attention at the conclusion of this exercise, which was...
  5. What happens 6 months before car shoppers become car buyers?

    This post is part of a serie of two on the 2010 J.D. Power’s Automotive Internet Roundtable. J.D. Power and Compete conducted an impressive study in which they correlated automotive transactional data with new vehicle buyers’ online behavior. Basically, they were able to pull 6 months of website browsing history...
  6. Dealer incentives are on the rise and OEMs don’t like it

    This post is part of a serie of two on the 2010 J.D. Power’s Automotive Internet Roundtable. Dealer incentives were not the main subject of any keynotes during the conference. Nevertheless, the topic was brought up on countless occasions. OEMs against ‘desperation marketing’ Scott Keogh started the discussion with an...
  7. Five tips for turning online visitors into car buyers

    Your website is like your storefront window — beckoning to potential buyers with eye-catching displays. But making visitors ooh and aah is not enough. The “window” must also encourage “passers-by” to come in and make a purchase. In order to transform your website traffic into dealership traffic, EVOLIO offers five...