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  1. Link Building – Where it’s been, where it’s going – Part one

    In earlier days, when all links were created equal, effective link building was generally a simple affair. Put them in, generate traffic for your website and your business. But now that Google assigns different strengths to links based on levels of trust and quality, the process is a little more...
  2. Google AdWords: Can You Do Without?

    In the early 2000s, Google created Google AdWords, a platform for pay-per-click (PPC) online advertising. Since then, many thousands of individuals and businesses have made use of it to implement effective and profitable ad campaigns. As a sure-fire way to make full use of the Web and of search engines...