The Importance of Linking Your Google Analytics Account With Your Google AdWords Account

What’s your return on investment of your ad campaigns with Google AdWords?

Link Google Analytics & AdWords

In order to accurately measure the return on investment of your ad campaigns with Google AdWords, you need to link your Google Analytics and Google AdWords accounts. To do this, simply send a request to adwords@evolio.ca and we will help you complete the process, which takes only a few minutes.

Among the advantages of taking this step is that you can see the performance indicators for each of your campaigns, your ad groups, your keywords and the sites your ads have appeared on:

  • Leads generated (forms filled out and submitted)
  • Time spent on the site
  • Bounce rates
  • Number of pages per session
  • Costs entailed
  • Costs per click
  • Impressions
  • Click rates

In addition, with Google Analytics it is possible for you to see the difference between the keywords that were bought for you and those that were actually entered by users to cause your ad to appear. The level of difference could surprise you!

A few other statistics that are available in Google Analytics in the AdWords section: which hours of the day your ads appeared in and generated the most leads, statistics of your video ads on YouTube, etc.

Contact us at adwords@evolio.ca for more information, or ask your Google ad services supplier to contact us.