1. Why invest in a website?
    Posted by
    | January 29, 2012
    This article was published in the January 2012 edition of “Affaires Automobiles” magazine (french version of Canadian Auto Dealer). Some of you are still asking yourselves that very question, while others wonder how to invest intelligently and get the most out of it in terms of accessibility, attractiveness or even...
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  2. Track your online marketing to sell more cars
    Posted by
    | February 5, 2008
    Online advertising offers a better return on investment (ROI) than most other media. That’s because online advertising can be tracked and measured. You can only guess how many customers saw your ad in the local newspaper, but Web tools tell you how many people visited your site and how many...
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  3. Dealers redirect ad money to online media
    Posted by
    | May 19, 2007
    More and more automakers and dealers are pulling their ad money out of traditional media and opting for the digital avenue. As said in recent US studies, automotive consumers are heavy users of online search when they shop for their vehicles. They’re looking for price information and local dealerships. And...
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  4. The selling power of online contextual ads is proven
    Posted by
    | May 18, 2007
    In a Yahoo! study released in December 2006, comScore Networks reported that campaigns combining both search and display advertising were far more effective than individually viewed ads. They found that online shoppers exposed to both search and display ads increased their online time by 66% and their page views by...
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  5. Don’t miss the boat!
    Posted by
    | November 1, 2006
    These days, millions of people surf the Internet to find the vehicle of their dreams. Now you can turn this new consumer trend into a winning strategy and get Internet users into your showroom. There are four basic elements to an effective online marketing strategy. The dealers who master this...
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