www.evolio.ca http://www.evolio.ca EVOLIO Dealer Friendly Fri, 03 May 2013 13:16:52 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Visit to Google Montreal http://www.evolio.ca/en/visit-to-google-montreal/ http://www.evolio.ca/en/visit-to-google-montreal/#comments Thu, 02 May 2013 21:56:55 +0000 Cosima Marcos http://www.evolio.ca/?p=5484 Visit to Google Montreal

A big thank you to Karine Geoffrion for her tremendous commitment to her customers, particularly in regard to online advertising on Google Adwords.

For her dedication, she was invited to the Google offices in Montreal and received an award!

]]> http://www.evolio.ca/en/visit-to-google-montreal/feed/ 0 The EVOLIO Expertise http://www.evolio.ca/en/the-evolio-expertise/ http://www.evolio.ca/en/the-evolio-expertise/#comments Tue, 16 Apr 2013 20:59:31 +0000 Cosima Marcos http://www.evolio.ca/?p=5458 This article was published in the April 2013 edition of “Affaires Automobiles” magazine (french version of “Canadian Auto Dealer”).

“With EVOLIO, you can count on benefiting from the services of online marketing experts, who also offer solid expertise in the automotive field. We know our clients’ realities; not only do we understand the stakes and the challenges they face, we focus on enhancing their credibility and online results,” states Jean-Philippe Paquin, President and founder of EVOLIO.

Article only available in French.

The EVOLIO Expertise

 

]]> http://www.evolio.ca/en/the-evolio-expertise/feed/ 0 (Français) Programmeur Back-End http://www.evolio.ca/en/francais-programmeur-back-end/ http://www.evolio.ca/en/francais-programmeur-back-end/#comments Tue, 02 Apr 2013 20:32:28 +0000 Human Resources http://www.evolio.ca/?p=5427 Sorry, this entry is only available in Français.

]]> http://www.evolio.ca/en/francais-programmeur-back-end/feed/ 0 (Français) Animateur de communauté http://www.evolio.ca/en/francais-animateur-de-communaute/ http://www.evolio.ca/en/francais-animateur-de-communaute/#comments Fri, 29 Mar 2013 13:52:30 +0000 Human Resources http://www.evolio.ca/?p=5411 Sorry, this entry is only available in Français.

]]> http://www.evolio.ca/en/francais-animateur-de-communaute/feed/ 0 EVOLIO was at Dealer Talk Toronto http://www.evolio.ca/en/evolio-was-at-dealer-talk-toronto/ http://www.evolio.ca/en/evolio-was-at-dealer-talk-toronto/#comments Fri, 15 Mar 2013 21:28:37 +0000 Cosima Marcos http://www.evolio.ca/?p=5375 We participated in the Dealer Talk event organized by Kijiji Autos on March 7th in Toronto. A great opportunity to meet dealers. During this event, we held a contest and in the special draw our winner John Walkinshaw, General Manager at Orangeville Honda, won the Nexus tablet.

EVOLIO's team at Dealer Talk

The chance to win a Nexus Tablet

]]> http://www.evolio.ca/en/evolio-was-at-dealer-talk-toronto/feed/ 0 THINKAUTO With Google 2012 http://www.evolio.ca/en/thinkauto-with-google-2012/ http://www.evolio.ca/en/thinkauto-with-google-2012/#comments Sat, 15 Dec 2012 02:29:26 +0000 ffeudi http://www.evolio.ca/?p=5280 EVOLIO recently attended the seventh annual ThinkAuto with Google event, held this past October. ThinkAuto is an event organized each year by Google, during which the company presents different statistics about the automotive world to various media agencies and manufacturers. EVOLIO is the only Canadian agency that works with automobile dealers to be invited.
This month, we’ll look at some general statistics that were provided by Google about the Canadian automotive market, especially online, though also offline.

The Canadian Automobile Industry in general

  • Half the cars bought today will still be on the road in 2040.
  • Each one will generate on average another $40,000 in profit through 100 service visits and 3 financings.
  • In 2005, car manufacturers introduced 19 new vehicles to the Canadian market, and reached average total sales of 19,000 units per new vehicle. In 2012, car manufacturers introduced 80 new vehicles for an average sale of between 5,000 and 6,000 units per new vehicle. It’s a phenomenon we haven’t totally grasped.
  • One car out of two in Canada is sold by one of 97 dealer groups.
  • KIA is the car manufacturer benefiting from the biggest growth in the last decades.
  • Here’s a table showing the percentage of car buyers who would consider buying a new vehicle from manufacturers from these regions of the world.
2006
2012
American
55%
52%
Japanese
56%
53%
European
11%
15%
Korean
12%
23%

 
 

Demographic factors

The age group that buys the most cars is now that of 56 years old and more. This population segment buys 100 times more cars than it did 20 years ago.

Age
2006
2012
18-35
20.1 %
18 %
36-55
43 %
40.6 %
56 and +
36 %
41.4 %

 

How can you benefit from this information?

You could try to advertise using the keywords related to your Korean competition. And know that your older customers will have a higher tendency to call your dealer instead of filling out an online form. With EVOLIO’s dynamic call tracking, you will know exactly how many phone calls your AdWords campaign generated.

Next month, we will see how people shop for cars online. Stay tuned!

]]> http://www.evolio.ca/en/thinkauto-with-google-2012/feed/ 0 Ens Toyota http://www.evolio.ca/en/ens-toyota/ http://www.evolio.ca/en/ens-toyota/#comments Thu, 06 Dec 2012 08:00:49 +0000 EVOLIO http://www.evolio.ca/?p=5257 http://www.evolio.ca/en/ens-toyota/feed/ 0 Volkswagen Downtown Toronto http://www.evolio.ca/en/volkswagen-downtown-toronto/ http://www.evolio.ca/en/volkswagen-downtown-toronto/#comments Wed, 05 Dec 2012 08:00:48 +0000 EVOLIO http://www.evolio.ca/?p=5253 http://www.evolio.ca/en/volkswagen-downtown-toronto/feed/ 0 Morrey Nissan of Coquitlam http://www.evolio.ca/en/morrey-nissan-of-coquitlam/ http://www.evolio.ca/en/morrey-nissan-of-coquitlam/#comments Fri, 30 Nov 2012 10:30:44 +0000 EVOLIO http://www.evolio.ca/?p=5249 http://www.evolio.ca/en/morrey-nissan-of-coquitlam/feed/ 0 Morrey Mazda of the Northshore http://www.evolio.ca/en/morrey-mazda-of-the-northshore/ http://www.evolio.ca/en/morrey-mazda-of-the-northshore/#comments Fri, 30 Nov 2012 09:30:55 +0000 EVOLIO http://www.evolio.ca/?p=5241 http://www.evolio.ca/en/morrey-mazda-of-the-northshore/feed/ 0