Canadian Black Book® is Canada’s number-one source for car values, and has been serving the automotive industry for over 50 years. It offers information and prices about cars, trucks and even commercial vans, and takes into account vehicles, optional equipment and kilometres.
EVOLIO offers you today the opportunity to increase your online credibility by adding to your website a used-vehicle estimation tool, called Lead Link (by Canadian Black Book®).
It enables your visitors to access the trade-in value of their vehicle, before they sell or trade it in.
Meanwhile, the Lead Link tool enables you to collect solid leads.
- Leads validated before they are sent to you
An extensive cross-check of address, telephone and postal code is done, plus names are validated and email addresses are confirmed.
- Results returned in no time
We can tailor who receives the emails, as many recipients as you wish, and we can integrate with most CRM and lead-management packages.
- Values that consider your and the customer’s expectations
This helps reduce the likelihood that a customer will be disappointed once they have the chance to have his vehicle inspected.
- Simple. Smart.
Lead Link was developed to be simple for dealers as well as for customers, and smart enough to produce leads from real buyers.
- Supply your customers with an evaluation range carried out by a reputable third party.
Canadian Black Book® has built a solid reputation in the industry since 1961. Evaluations are reliable and take into account the current and/or local market.
- Increase your chances of converting more online visitors into visitors at your dealership.
By offering a valuable online shopping tool, you simplify the shopping process for your online visitors.
- Collect qualified leads, who have made a request on your website.
To learn the value of their trade-in vehicle, these buyers must supply a valid email address to gain access to the information they want. You will receive only valid leads, including the description of the vehicle they want and the date they would like to buy their new car. Contact them quickly to schedule an appointment or a road test.
- Reduce the element of surprise.
Because the customer already has an idea of the trade-in value of his vehicle, you will spend less time negotiating with him.
In short, Canadian Black Book’s Lead Link is the ideal tool for facilitating the buying process and for gaining qualified leads. In addition, it is an effective source of supply to acquire quality used vehicles without middle-men.
To sum up, the trade-in estimator:
- Educates the consumer
- Provides a trade-in estimate range
- Provides a reputable third-party appraisal
- Shortens the sale and appraisal processes
- Sends to the dealer only validated leads