1. Are you getting the most out of your website?

    The Internet and new mobile platforms are innovating and evolving at a pace that can quickly make a website obsolete if improvements aren’t constantly made to keep up. “Like racecars, websites require steady and thorough maintenance to deliver optimum performance and edge out the competition,” says Elisa Krummen, marketing coordinator,...
  2. Is your dealership CASL compliant?

    The July 1st 2014 deadline for CASL compliance has come and gone.  Technically, if you are doing email – or any other form of communication promoting your products and services sent to an electronic address in Canada, including such things as private social media messages or SMS messages, for example...
  3. PPC Ruling Roost as a Profitable Online Ad and Marketing Channel

      Pay-Per-Click (PPC)’s rise as a smart, profitable marketing avenue and lead generator for car dealers is worth a closer look, and the reason is simple: PPC’s growth as an advertising option is driven in large part by the high return on investment (ROI) it generates. In fact, this marketing...