Blog

  1. How good is your car dealership’s website content?

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    One question that every dealer should ask themselves is – How good is your car dealership’s website content? But before compiling that answer, you should thoroughly understand the definition of great content for the automobile industry, and why dealers need it. Google reads and indexes content. Sounds simple, yet what...
  2. The Importance of Google+ for Marketing your Dealership

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    The necessity of Google+ for marketing your dealership becomes reality! Let’s get right into it: Why is it important to properly manage your Google+ when marketing your dealership? Let’s look at the whole picture. Over the last year or so, Google has amalgamated most of its business-related products under one...
  3. The Struggle of Optimizing your Dealer Website for Google

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    Is Optimizing your Dealer Website for Google important? EVOLIO has always been ahead of the game when it comes to automotive SEO for dealer websites for Google. Our websites have always maintained a competitive edge when it comes to adhering to Google’s best practices in terms of Search Engine Optimization....
  4. Buffet Purchase of Auto Group Part of Dealership Consolidation Trend

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    The announcement this past week that Warren Buffet had purchased the Van Tuyl Automotive Group comes as little surprise to industry watchers who have been witnessing a growing trend towards consolidation in the automotive retailing industry. Counting 78 franchise operations and with $9 billion in sales, Van Tuyl happens to...
  5. Google AdWords: Can You Do Without?

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    In the early 2000s, Google created Google AdWords, a platform for pay-per-click (PPC) online advertising. Since then, many thousands of individuals and businesses have made use of it to implement effective and profitable ad campaigns. As a sure-fire way to make full use of the Web and of search engines...
  6. Are you getting the most out of your website?

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    The Internet and new mobile platforms are innovating and evolving at a pace that can quickly make a website obsolete if improvements aren’t constantly made to keep up. “Like racecars, websites require steady and thorough maintenance to deliver optimum performance and edge out the competition,” says Elisa Krummen, marketing coordinator,...