Blog

  1. Harmonizing Automotive SEO and PPC

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    When it comes to choosing whether to focus on automotive SEO or PPC, many dealerships and other businesses err in excluding one in favor of the other. Or at the least, in failing to harmonize automotive SEO and PPC to increase the effectiveness of each. Fact is, synchronizing automotive SEO...
  2. New Volvo Strategy Focused on Online Sales

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    As part of a shift in its global marketing strategy, Swedish carmaker Volvo has announced that it will launch into selling its cars online, as part of its roll-out of new luxury models that will be competing directly with its main rivals such as Mercedes-Benz, Audi and BMW. The company...
  3. Considering On-Page SEO vs Off-Page SEO for Car Dealers

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    Understanding the differences between on-page SEO vs off-page SEO for car dealers is an essential exercise for dealerships seeking to maximize their sites’ performance. The question of opting for on-page SEO vs off-page SEO for car dealers revolves around choosing between two markedly different techniques for optimizing performance in search...
  4. Social Media Benefits for Dealership SEO Undeniable

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    For many, SEO often involved building links and little else. The aim, to maximize the number of links, period. But in today’s online reality, this approach will do more harm than good if your aim is to maximize Social Media Benefits for Dealership SEO. An SEO campaign that relies on link building...
  5. Custom Forms Help Increase Conversions for Dealer Websites, Through the Creation of Strong and Profitable Connections.

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    A transactional website is first a place of connection, of dialogue, of exchange between people – those at your dealership and consumers. Not only is it the place to initiate and conclude transactions, it’s for listening, questioning and exchanging with your customers, current and future, via the intimacy of a screen....