Blog

  1. AdWords and SEO workshop training for car dealers in Toronto

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    With over 15 years experience in the automotive industry developing performance-driven and innovative Web solutions, and most recently nominated as a Google Awards Premier SMB Partner, EVOLIO hosted an event to support and educate automotive dealers in better understanding the basics of AdWords and SEO through free educational workshops. Our second...
  2. Effective Online Marketing for Car Dealers

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    Success in advertising has never been built on miracles. Not in traditional media, not on the Internet, and not on social media networks like Facebook, Twitter or Instagram. Like any advertising campaign, a successful online campaign of online marketing for car dealers must feature a well-calibrated combination of strategy, creativity...
  3. AdWords and SEO training session for car dealerships in Quebec

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    A free one-day AdWords and SEO training session was held this past March 24th for Quebec dealerships. This second edition of EVOLIO’s Digital Dealer Day brought together more than 30 dealerships from across Quebec: Rivière-du-Loup, Quebec City, Trois-Rivières, Laval, Montreal and several other locations. All through the day, the devoted...
  4. Link Building for Car Dealers for 2015 and Beyond

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    The art of link building for car dealers being the moving target that it is, it’s important to take note of which practices are recommended or frowned upon by Google and other search engines. Grey-zone link building for car dealers that earns penalties instead of eyeballs is a constant and...
  5. A Guide to Online Advertising for Car Dealers

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    Advertising messages can reach their target audience using a variety of means. But which ones ensure the best ROI? Should you advertise within your region or nationally? What are the pros and cons of flyers, newspapers, TV, radio, street ads, and online advertising for car dealers? Online advertising for car...
  6. Essential SEO Tips for Car Dealers to Ensure Online Success

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    Though few dealerships today dispute the need for developing SEO strategies of some kind in order to compete successfully on the Internet, there’s no denying effective and specific SEO tips for car dealers are still more than necessary. It’s simply not enough to apply a few optimization band-aids and leave it...
  7. Automotive SEO: How Can SEO for my Toronto Dealership Help Me?

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    SEO for Toronto car dealerships is a concept that is still improperly understood. The question that everyone wants the answer to is, what’s this complicated thing that everyone refers to as SEO? Bottom line, Search Engine Optimization (SEO) is performed to increase your websites ranking and thereby generate more leads,...
  8. Ensuring Content Marketing Success for Car Dealers

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    The road to content marketing success for car dealers is increasingly well-traveled, for good reason: of B2B businesses, 86% use content marketing, while 77% of B2C companies use it. While this means that competition in the field of content creation marketing is getting fiercer by the day, those in a...
  9. Harmonizing Automotive SEO and PPC

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    When it comes to choosing whether to focus on automotive SEO or PPC, many dealerships and other businesses err in excluding one in favor of the other. Or at the least, in failing to harmonize automotive SEO and PPC to increase the effectiveness of each. Fact is, synchronizing automotive SEO...